Airline Distribution refers to the process by which airlines distribute their products and services through different sales channels. These sales channels can be airline websites and apps, global distribution systems, online travel agencies, travel management companies, and various other partners.
The modern approach to airline distribution goes way beyond just selling seats on flights. Through new technologies like NDC from IATA, airlines can offer more information and personalization along with dynamic pricing and control over product presentation.
- Multi-Channel Distribution: Provides consistent flight inventory and ancillary product distribution through both direct and indirect sales channels.
- Real-Time Inventory Integration: Ensures seat availability and class fares as well as ancillary inventory is updated on all connected booking engines.
- Next Generation Content Distribution: Facilitates NDC-based distribution, helping airlines deliver more value-added product content, personalized offers and bundled services.
- Integrated Distribution Platform: Integrates booking systems, distribution networks, and retailing platform to ensure seamless content delivery across the booking process.
A well-thought-out distribution strategy for airlines not only enables them to reach out to more customers but also ensures that they have better control over their product, pricing, and customer interaction process. An effective distribution strategy allows for consistency in content delivery, modern-day retailing practices, simplified distribution processes, and increased ancillary sales potential.
